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Automation in the Freight Forwarding Industry

Automation has taken the world by storm. We are driven by automation. It has become a way of life, and without it, the world cannot function. Several industries across the globe rely on automation such as LEGO, PepsiCo, Coca-Cola, etc. These companies are fully automated and require very little man force to run their companies. But what about freight forwarders? 

The answer to that question is quite debatable, as automation can be a boon, as well as a bane, to logistics. 

Advantages of automation in freight forwarding

If automation were carried out in the freight forwarding company, there would be plenty of benefits that come out of it. Some of the most prominent noticeable ones are given below.  Human errors that occur should decrease manifolds as software such as ERP has ensured fluidity and complete transparency between the customer and the company. Unless a human enters the wrong details in the software, things cannot go wrong. Moreover, if it does, then there can be some devasting consequences of confusion, or total loss of package, etc. 

•    Growth and speed
As efficiency improves, the growth, in turn, rises such that, acquiring powerful automation machines can enable you to manage your logistics, freight, and management of things on the ground. Using automation also changes how you carry out operations, as there are many software and AI, that integrate each department to run on one particular application, and provides hands-on experience in getting data quicker than what humans are capable of achieving. 

•    Real-time data access
Without the implementation of AI or software into the freight forwarding industry, there is no means of knowing the location of the shipment, unless and until the person in charge of delivery gets in touch with the company and notifies them. However, these are all things of the past. With the help of AI and automation, real-time updates are given automatically when a shipment has landed or reached the docks, without the knowledge of any individual. Even text alerts and messages are sent to customers who receive hands-on updates on the whereabouts of their shipments.

However, the main question remains unanswered — Would freight forwarding companies accept new automated services offered by the 21st century? Or stay reluctant to their roots of doing things in an old-fashioned way?

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